Neuromarketing: El cerebro reptiliano (Spanish Edition)
Neuromarketing: El cerebro reptiliano (Spanish Edition)

How to Read Neuromarketing: El cerebro reptiliano (Spanish Edition) RTF

En pleno Siglo XXI seguimos intentando vender utilizando argumentos racionales propios para un cerebro racional. Sin embargo, la neurociencia ha demostrado sobradamente que las decisiones de compra no son racionales en el 95% de las ocasiones. ¿Quién toma las decisiones? Las toma lo que llamamos el cerebro reptiliano, quien recurrentemente pide asesoramiento al cerebro emocional y puntualmente al racional. ¿Qué intereses tiene este cerebro reptiliano? ¿con qué lenguaje se le ha de hablar? ¿Cómo podemos atraer su atención? En este libro aprenderás desde cómo construir el mensaje adecuado para llamar su atención hasta qué color usar para despertar una emoción concreta. ¿Preparado para vender más?

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  • Released: February 24, 2020
  • Author: Jonathan Benito Sipos
  • Rating: 4
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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